Below is a list of case studies taken from the Marketing section of Business Case Studies. Choose your sub topic from the list of arrowed links below the Marketing heading. Developing a partnership to support the interests of young people Edition 8: This case study coca-cola case study with swot analysis the benefits of the Connexions Card to 16-19 year olds.
Building on a brand Edition 8: This case study considers the importance of branding and the value of an established brand name when a company such as HMV is looking to expand and to adapt its business in response to changing market conditions. Using planning analysts at the centre of brand development Edition 8: This case study illustrates how Kraft Foods’ management accountants act as financial planning analysts to support the process of brand development. Supporting superbrands: the role of high-tech suppliers Edition 8: This case study looks at the work of Pittards, a British company that uses skilled buying and high-tech production methods to produce world class leathers for superbrands. Building a single brand Edition 7: This case study shows how Rexam is working to build its brand.
The importance of building a strong brand image Edition 7: This case study shows how Corus has set about building a consistent, respected brand identity that can be quickly recognised, with a view to giving the company a worldwide competitive advantage. Growing a brand in an unbranded market Edition 6: This case study looks at how Avery set about increasing its product portfolio whilst developing a wider range of new customers. Building a brand leader Edition 6: The case study highlights how a strong brand can aid consumer recognition and add value. Rexam, is seeking to build its brand. A and how it has changed customer focus to become a value-driven retailer. Revolution in retailing Edition 5: This case study focuses on how Dixons Group has built its existing brands and created new brands to strengthen its market position.
The importance of cause related marketing Edition 4: This case study examines an exciting new product idea from Australia – the Yowie – and shows how it is a good example of Cause Related Marketing. Building a fashionable brand image Edition 4: This case study focuses on how Dr. Martens has built brand awareness through sponsorship links to music, fashion and theatre and outlines the promotional activities which support these areas. Building brand equity Edition 3: This case study focuses on the turn-around in the fortunes of a well-known motor manufacturer – Skoda. It examines how Skoda has increased its brand equity through changing its image. Creating and launching a new product range Edition 3: This case study focuses on Jeyes, a household name which creates a series of attributes, beliefs and values in the minds of consumers.
Hula Hoops – emphasising the core values of the brand Edition 2: This case study looks at the Hula Hoops success story. It is a prime example of UB’s commitment to focus on investment in existing portfolio brands. The healthy eating brand Edition 2: This case study focuses on how Tesco has identified and anticipated changes in lifestyles in this country and how these impact on new requirements for healthy eating. It shows how Tesco has developed a highly successful ‘Healthy Eating’ brand. Development of a brand through trade mark protection Edition 2: This case study looks at the need for some brands to use Trade Marks. Developing a competitive edge Edition 6: This case study highlights how SIA is achieving an advantage in the competitive airline industry. Internet service provider after only nine months of operation.