Proposal writing is an important part of doing business in the modern world, Whether you’re selling enterprise-level services, doing business with the government, or work for a nonprofit that’s seeking a grant from a foundation, the right kind of letter paired with a well-written, properly formatted business proposal is cover letter for research project proposal. There are many types of businesses and nonprofits that are required to write out business proposals in order to acquire a contract or funding. What Qualifies as a Business Proposal, Anyway?
We have a downloadable template for you later on in this page, however, first we’ll take you through the in’s and out’s of polishing your final proposal so it’s fit to send. It’s important that your business proposal is written in a persuasive manner, and that you pair it with a professional cover letter. This article will take you through some of the easiest ways to come off looking like the consummate professional when it comes to your proposals. A business proposal is perhaps one of the most important documents a small business owner learns how to write, whether you own a business complete with sales staff or work as a freelancer on your own. The nature of today’s business-to-business climate is highly competitive, and a well-written proposal is much more than a template that you’ve filled in. A business proposal is typically defined as a persuasive document that is written to provide goods or services to a specific client. Proposals are either solicited or unsolicited.
Unsolicited proposals are usually meant to fish for new business, while solicited proposals are direct responses to a request, either through a Request for Proposal notice, a letter or phone call. A winning business proposal is focused and persuasive, answering basic questions about the product or service you plan to provide, setting a price, and explaining why your proposal is the only solution that the recipient needs to consider. The business proposal template will be correctly formatted and easy to read. It should also be easy for you to edit and amend.
The focus of a successful business proposal must be one that lets your reader understand how you will provide a solution to their problem, in the easiest and clearest way possible. If you’re answering an RFP, this means that you’ll be providing a solution and a quote for the specification they require. A Clear Solution: A proposal is meant to solve a problem. For businesses, this is usually a tangible problem, such as need for new, mobile technology on the go or a new set of marketing materials designed. Make sure to account for all expenses the project will incur and annotate these expenses on the price page.
View Sample Business Proposals: Get a feel for what kind of proposals your industry expects. If you are applying for funding, or for a contact for the government, there will likely be online records of past winners, complete with their winning proposals. Become Familiar with Your Competitors: Research your potential client, but also research your competition. There may be other companies vying for the contract you’re trying to get, so it’s important that you compare your services and be able to explain, in simple terms, why your service or products are unique. Explain Features and Benefits: Make sure you spell out the features as well as the benefits clearly for your proposal. Now that you understand the basics, it’s time to dig in and write your proposal.
Most business proposals, when you look at the business proposal samples, present the same information and have the same layout. It’s fine if you use a template to craft your proposal, but the details and persuasive elements should be chosen from scratch for each potential client. Take the time to understand their unique needs, their industry, and their requirements for the project. It’s easy to overlook the importance of a good cover letter when you’re focusing on your proposal, but don’t take the easy way out.
When you spend just a few minutes on your cover letter, it often shows. A cover letter is something that introduces you and your business to the reader, and a properly written proposal letter helps make your first impression a good one. You typically do not need a cover letter for a proposal that you’re submitting to a state, city or federal government, unless it specifically asks for one. Usually, such proposals will require a cover sheet formatted in a specific way. Your letter is a first impression for your letter and proposal recipient, so don’t skimp on the fine details.