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Are you interested in working with us? Want to find out more about what we do? We’d love to hear from you! Home SEO blog Blogging How long should a blog post be? How long should a blog post be? A blog post should contain at least 300 words in order to rank well in the search engines.
Long posts will rank more easily than short posts. However, long posts require strong writing skills. Not every writer will be able to write readable blog posts of more than 1000 words. Still, these lengthy blog posts are of great importance for your SEO strategy. In this post, I’ll explain the importance of blog post length for SEO. Why do lengthy posts rank high in Google? At Yoast, we have quite a few articles containing more than 2500 words and these really help in the growth of our organic traffic.
There are a number of reasons why blog post length is important for SEO. These reasons all have to do with the fact that in lengthy texts, Google just has more clues to determine what your text is about. If you optimize your copy well, your keyword will be in the text rather often, because it’s so lengthy. No need for keyword stuffing in lengthy texts! You’ll probably have more headings, more links, and more pictures, in which the keyword will be mentioned. Above that, you’ll probably rank for multiple long tail variants of the keyword you optimized your text for.
In a lengthy text, you probably address multiple topics. Your article will have a chance to turn up in search results for all these long tail variants. Combined this will result in a growth of the organic traffic to your site. Readability and blog post length The downside of blog posts containing more than 1000 words is that they can become hard to read. You’ll need some proper writing skills in order to write easy-to-read articles of more than 1000 words. Also, large pieces of text could very well scare off your audience. Badly written, lengthy articles will not be read all the way through.
People will probably click away from your site rather soon. These articles won’t be shared on social media and people probably won’t return to your website to read some more. In the end, badly written and lengthy articles won’t rank well in Google, simply because of the bad user experience. The only way to write successful lengthy blog posts is by making sure your post is extremely nicely structured and easy to read.
Make sure your paragraphs are short and clear. Conclusion on blog length Your blog post should always contain more than 300 words, otherwise, your post will have too few words in order to rank in the search engines. If you’re an experienced writer you could write very lengthy posts containing more than 1000 words. Make sure structure and readability are flawless.