What do consumers want in an airline? Imagine stepping into a taxi cab and asking your driver to take you back home after southwest airlines case study long flight. They tap into the hindrances and difficulties experienced by many travelers every day, telling you to relax and fly with an airline who won’t put you through that.
These branding strategies rely on an understanding of what consumers want in an airline, and why they choose a particular airline. Are they more interested in comfort at the cost of higher prices or would they rather pick a budget airline who brings a sense of quirkiness to the travel experience? Concepts in consumer psychology help identify the reasons why consumers develop positive or negative feelings toward brands like airlines. By exploring concepts of customer satisfaction and brand loyalty, airlines better position themselves to rise above the competition. A delicious sundae from Ben and Jerry’s is shown, with a blurry background of an airplane. We’re thinking of installing ‘loosen your seatbelt’ signs. Desire for Decadence: American Airlines encourages you to indulge in the high class services they offer.
They understand travel doesn’t need to be stressful, but can actually be nice. An airtraffic controller is shown waving down a plane, as Jetblue promises to bring humanity back to air travel. Reassurance: Air travel in recent years has become synonymous with annoyance and frustration. Jetblue assures customers that by flying on their airline, they will be treated like people again.
A business man is shown boarding a plane, only to become frustrated by the increasing number of hidden fees he must pay. Humor: The sheer ridiculousness of the fees the man pays elicits humor in the viewer, making them question why other airlines charge so many fees. A unique industry Unlike organizations selling cars, alcohol, or food brands, airlines exist as part of the service industry. In the service industry, various companies compete to offer the best experience despite relatively similar end products.